WARNING: I am not very polite in this article: Don’t read if you are easily offended.
This brief post contains the secret to creating MASSIVE sales from the stage and creating a feeding frenzy of people rushing to the back of the room at your events. The technique I’m about to share with you works BETTER than any other technique you would hear at any other speaker training program. Are you ready?
Hard close the shit out of your audience and constantly be selling throughout your speech.
That’s it… and I’m going to prove to you why this is the best technique if you want to make the most amount of money possible. The kind of speakers who follow this philosophy are nothing more than sleazy salespeople who only care about one thing: Making shit loads of money and making it as fast as they can. This is why they hard close like crazy and never provide any real value. Think about it. If there actually was a better way to sell from the stage, those sleazy sales people would be using that technique instead because all they really care about is how much money they make. Since there isn’t a more effective way to sell from the stage, that’s the technique they use. They aren’t hard closing because they are jerks (although I think they are). They aren’t hard closing because they get a kick out of it (although they usually do). They are hard closing because it works better than any other technique out there and all they care about is making money.
I will be the first to tell you that I do not have the highest close ratios of a lot of speakers on the circuit. But I can tell you this:
I sleep better than any of them.
I don’t care about creating a feeding frenzy in the back of the room, I care about creating loyalty in my relationships with my customers. And when you hard close people and constantly sell without providing any real value, they often regret their decision and eventually cancel anyway.
Now the guilty parties reading this would argue a different perspective. They would say, “Topher doesn’t believe in his product as much as I believe in mine. Because if he did, he would want everyone to have his products, like I want people to have mine. Everyone will benefit from my knowledge.”
And I would respond, “Really? You’re that narcissistic to think EVERYONE needs your product?” I am very proud of the products and services I offer, and I am not so arrogant to think that everyone in the world should buy them, and even if someone would benefit from them, it doesn’t mean they should buy them immediately without taking into consequence their other financial obligations.
I will happily sacrifice some sales at my events in exchange for peace of mind, knowing that the people who did buy made the right decision, and the people who didn’t buy also made the right decision for themselves at that time. This is one of my key beliefs that I share with my clients who hire me to train them as a professional speaker.
If you want to learn the best way to sell from the stage, then go to a training program that specializes in selling from the stage and doesn’t focus on the more important aspects of creating value, connecting with your audience, creating unforgettable experiences, and operating your business with a conscience. Those 4 aspects to speaking are what I prefer to focus on, and yes, I even teach how to sell from the stage as well, but it’s a technique I’ve developed over the past 20 years that allows you to incorporate the 4 key aspects of a professional speaker at the same time. You may not make as much money using my techniques, but the money you make will be clean, and you’ll sleep really sound at night.
If you like what you heard and would like to learn some more, then please visit: http://www.tophermorrison.com/events/7secrets
By the way, I do believe there is a difference between hard selling, and overcoming objections. If someone expresses interest in buying a product or service, and shares that they would benefit from getting it, but has some concerns – there’s nothing wrong with using your sales skills to help them make the right decision… but that is another article for another time.
I like the sentiment of this article but would ask if you take this ‘being able to sleep at night’ view on all your dealings?
I have been trying to cancel my subscription to your Bulletproof Speaker Membership but emails bounce back. Using your contact form on your website has also lead to no response.
I have spoken to my credit card company and the only solution I have is to block my card and have them issue me with a new one.
I would guess that your moderator will intecept this post and I ask that when they do, they forward this message to someone who can contact me to cancel my subscription.
Thank you.
Actually Andy, I’m perfectly okay posting your comment. And if we haven’t yet resolved your issues, by all means, we will make right with you. The only reason why an email would be getting bounced back would be because you haven’t simply clicked the spam arrest filter, it’s a one time action that most companies now have. As for canceling your membership all you have to do is log in, click on the cancel subscription and its done. While many membership sites hide their cancellation buttons I’ve gone out of my way to make it obvious, simple, and straight forward. Just that simple.
I always find it interesting that when people click on the terms and agreements for a membership site (and mine are very straight forward, and not complicated at all) that when it’s time for them to actually follow the terms and conditions they find it necessary to get upset because we ask them to just follow the terms & conditions – in this case, log in, click cancel and we send you a confirmation email. Furthermore, my phone number is clearly posted on my website for anyone to call. I’m not hard to reach Andy; I have a Facebook, Twitter, and LinkedIn account all of which are public and also display my numbers. Seems to me if you did receive a technical glitch on a form, rather than continue to send emails through a contact form, the logical thing to do would be just pick up the phone and do business the traditional way by speaking with a human. Had you done that you would have discovered that we would have been happy to cancel your subscription for you and refund any monies which were not supposed to be charged. I pride myself Andy on providing great customer service and solving issues like this when they arise. I’m embarrassed that I’m posting this reply so long after I just saw your post when I went inside the admin account of my blog. I don’t log into this blog as much as I should for admin use. But then again, I don’t anticipate people using a blog as a means of communication for a membership site that if you would have simply posted this comment inside the membership site it would have been answered that day. (I check that site 4 times a day to answer questions for my members). So yes, I can sleep at night just fine with regard to my dealings with customers. I have a long and successful track record of working with people all over the world. And I do regret that your experience with my company was not as excellent as we strive for every day.